As we all know, Social Media has been taking off over the last few years, which includes Facebook, Twitter and Instagram to name a few.
In addition to that, there are a few music-dedicated Social Media sites, such as SoundCloud, ReverbNation and more. These are sites that not only allow you to upload material, but find managers/record contracts/venues to play, and there are more that allow publishers to find your music to use on adverts and TV.
There's definitely a possibility of these media taking over how we obtain, listen to and discover new artists, although that may not be all bad.
The positives are that it's easy to upload music and get yourself out there, you can share music between all of these sites, increasing reach and the chances of the 'right people' hearing your music to take it further. Additionally, with publishing companies actively looking for artists' music for marketing and PR, any new artist could be perfect for what they need, without having to have years' of experience.
There are a few negatives of course, as with everything in life. The competition is sky-rocketing already, and if these sites grow much more then it will become nearly impossible to get anywhere in a music career. Additionally, with millions of tracks being uploaded to these sites, the value of music may be compromised in some way, where a high quality track could be regarded as 'just another brick in the wall' (pun-intended).
What do you think about it? How do you discover new artists? Am I being completely paranoid over nothing? Send your thoughts my way!
Until the next post, Adios!
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