Adverts on the radio

A-nnoying!

Here I am, listening to Absolute Radio online, and I swear I've heard more adverts than actual music!

Naturally, I understand the importance for them to have adverts, it covers the costs etc., but it really infringes on my listening time, which just isn't conducive for my music-loving self! 

I'd be interested to see what kind of return these companies get on their adverts though. I wonder how many "How did you hear about us?" questions are answered with "Absolute Radio with Frank Skinner"....not many I wager. 

These radio stations should have a better option than advertising to cover their costs, one that isn't stopping us listeners hearing the music, but also one that doesn't rely on some rich-guy just paying for it outright. 

Maybe there should be a 'listeners = time' system, where the more listeners you get in a week/month/year/lifetime means more airtime for you. But the cost of setting one up should be low, paying a hosting company and then the equipment you need. I reckon we'd get an abundance of new stations, which could only open up opportunities for those that love to broadcast, and even let people try it out to see if it's their thing! But that's just an option of course. 

What do you fine readers think about the topic? Do you agree with adverts? Maybe you like hearing about the different things on offer and the break from banging tunes, or maybe you're in the same mindset as me!

Until the next post, Adios!