It seems to me that music videos used to be very simple. You'd have the band performing the song, either by miming on stage or a live performance. It was pretty much always one of those options.
When videos started becoming more popular, they were then changed slightly to include video effects, transitions and the like. This made them more interesting to watch, but still kept the focus on the music.
Then there were dance routines included in the videos, which shifted to taking the focus off the song, and more on the dancing. This was probably because the songs were nothing special. Although they are great dance anthems, you have the likes of the Macarena...Cha Cha Slide...The Ketchup Song...the BIRDIE song...need I go on? The reason those songs are popular is because of the dance to go with them, not the genius writing.
And now, pretty much every music video is about girls dressed in nothing, fast cars, money, and that's it. If it's none of those things, it means the song is written as a love song trying to get someone back. Specifically, I'm talking about songs that are in the charts. When you get into things like Kerrang, these subjects change, but that's another day!
This isn't to say the chart videos are all rubbish or anything like that, a lot of them are great, with catchy tunes to go with them, and I'll admit I'm a bit of a chart-nut, so enjoy the music I find on there. But it seems that music videos aren't about the music anymore, and are now focussed on what's 'marketable'.
As with everything, let me know your thoughts! Do you agree? Disagree? Have a different theory?
Until the next post, Adios!
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